SERVICES
Marketing Strategy
Marketing strategy aids the long-term plan for achieving a company’s goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are, to deciding what channels you use to reach those customers.
A marketing strategy can help you define how your company positions itself in the marketplace, the types of products you produce, the strategic partners you make, and the type of advertising and promotion you can undertake.
A ThinkTrail, we will help to align your team to specific goals, help you tie your efforts to business objectives, allow you to identify and test what resonates with your target audience, and empower you to capitalize on emerging trends
OUR MARKETING STRATEGY SERVICES INCLUDE
1. MARKETING RESEARCH
Conducting in-depth research on a specific subject area, or analyzing and deep-diving into a specific problem statement.
2. PRICING STRATEGY
Effectively pricing your product portfolio, aiding in price-setting and monetization, portfolio laddering, cross-selling, trial generation and upward migration. Applying these principles, collectively, can help you get more value out of your current target market
3. CUSTOMER SEGMENTATION AND ANALYSIS
Customer segmentation is pivotal so you can devise tailored strategies for each segment. Identification of your customer segments, your potential customer segments, as well as determining your ability to serve them will help you direct your business strategy towards the right audience.
4. MARKET SIZING AND ASSESSMENT
Estimating the true potential of your business idea or product. Framing queries, identifying the right data inputs, and choosing the right tools and approaches to make data collection, management, analysis, and intelligence-generation seamless, safe, and secure
5. DEMAND GENERATION AND USER GROWTH
Unlocking growth across various industries while catering to diverse consumer segments. Scale your business through tailored strategies for user acquisition and retention to increase customer engagement across the demand funnel.
OUR OTHER SERVICES
Digital Transformation
Data Analytics & AI
Business Strategy
Marketing Strategy
Interested in working with us? Reach out!
We can help you craft an approach to your challenge, and if we are not the right
people for the job, we will recommend someone who is.